Fix Your Broken Data. Build Scalable Analytics Systems.

I help companies design and implement reliable data architectures using Snowflake, dbt, and modern data stacks — so your dashboards finally make sense.

Hema Malini - Data Architect

What I Help You Solve

Most companies don't have a data problem.
They have a data trust problem.

I help teams:

  • Fix mismatched dashboards
  • Build reliable data pipelines
  • Design scalable Snowflake architectures
  • Turn marketing data into decision-ready insights

My Approach to Data Architecture

1️⃣

Diagnose

Understand current pipelines, tools, and pain points

2️⃣

Design

Create a clean, scalable architecture tailored to your needs

3️⃣

Build

Implement robust pipelines and data models

4️⃣

Stabilize

Add monitoring, testing, and alerting

5️⃣

Scale

Optimize performance and cost as you grow

Services

🔍

Data Architecture Audit

Best for: Teams with broken dashboards or unreliable data

  • End-to-end data flow review
  • Identify pipeline issues & bottlenecks
  • Cost & performance optimization suggestions
  • Future-state architecture roadmap

👉 Outcome: Clear plan to fix your data systems

🏗️

Data Platform Implementation

Best for: Companies building or scaling their data stack

  • Snowflake data warehouse setup
  • ETL/ELT pipeline design
  • dbt-based data modeling
  • Tableau dashboard structuring

👉 Outcome: Scalable, production-grade data platform

🚨

Data Reliability & Monitoring Setup

Best for: Teams facing pipeline failures & silent data issues

  • Pipeline monitoring setup
  • Data quality checks
  • Alerting systems
  • Failure recovery design

👉 Outcome: No more "why is this number wrong?" moments

🤝

Fractional Data Architect

Best for: Growing teams needing ongoing guidance

  • Architecture decision support
  • Code & pipeline reviews
  • Team mentoring
  • Long-term data strategy

👉 Outcome: Senior expertise without full-time cost

Selected Work

📌 Marketing Data Pipeline Fix

Problem: Dashboard numbers didn't match across platforms

Solution: Rebuilt pipeline using Snowflake + dbt

Result: 100% data consistency across reports

📌 Snowflake Cost Optimization

Problem: High warehouse costs

Solution: Query optimization + warehouse restructuring

Result: Reduced cost by 40%

📌 Tableau Dashboard Redesign

Problem: Slow and confusing dashboards

Solution: Data model restructuring + UX improvements

Result: Faster load time + better usability

Tools & Technologies

Snowflake dbt Tableau Airflow / API Pipelines Google Ads / Meta Ads APIs SQL & Data Modeling

Who I Work With

Startups building their data stack

Marketing teams struggling with data consistency

Agencies handling multi-channel data

SaaS companies scaling analytics

Insights

Why dashboards don't match

Common Snowflake mistakes

How to design reliable data pipelines

About

I'm a Data Architect specializing in modern data platforms and marketing analytics systems.

With hands-on experience in Snowflake, pipeline design, and dashboard optimization, I help companies turn unreliable data systems into scalable, trusted platforms.

I focus on solving real-world data challenges — not just building pipelines, but ensuring they work reliably in production.

Let's Fix Your Data

If your data is unreliable, slow, or hard to scale — let's talk.

📩 Email: hemamalinib@gmail.com